In 2019, Interior Define founder Rob Royer stepped down as CEO and the company named fashion executive Antonio Nieves to succeed him. Within five years, Interior Define had five stores in Chicago, Boston, New York, Los Angeles and Austin, 65 employees and $27 million in venture capital funding. Interior Define opened its first store in Wicker Park in January 2014 but relocated its flagship to Armitage Avenue in Lincoln Park. “As of the date of this notice, the Assignee does not believe that any funds will be available for distribution to unsecured creditors,” according to the notice obtained by the Tribune.Ĭustomers with unfulfilled orders may also dispute the charges and seek a refund with their credit card or finance company, an option that might prove more fruitful, sources said. The likelihood of recovering any money through the claims process is not promising. ![]() In the coming days, accounting firm Armanino, which was appointed assignee for the defunct Interior Define company, will send notices to customers with unfulfilled orders informing them that they have a claim and providing them with a link to file it. Time may be running short to salvage those orders. But it didn’t have the money, and was unable to find additional funding, to build and ship thousands of outstanding orders. Havenly has since paid the freight to get more than half the overdue pieces shipped to customers in a bid to restore the luster to a tarnished brand, Mayer said. We just don’t have the ability to fulfill all those obligations.” “I just feel like it’s ethical and the right thing to do for the brand. “I don’t have a legal liability to fulfill furniture,” said Lee Mayer, 40, co-founder and CEO of Havenly. 29, hoping to fulfill outstanding orders before thousands of Interior Define customers became creditors. It also now has a gift registry.In late December, running out of cash and owing about $26 million to secured creditors, Interior Define chose to liquidate through an assignment for the benefit of creditors - a bankruptcy alternative that bypasses the courts.Įnter Denver-based Havenly, a rival direct-to-consumer home furnishing company, which bought the Interior Define brand and some assets Dec. Havenly has additionally been experimenting with free offerings like product questions, where consumers can engage with designers about potential purchases. More often than not, they return for additional design projects. Yet once a user signs up for Havenly, they are usually loyal. The business is “competing with them going to Pinterest,” she said. There’s Laurel & Wolf and there was also Dot & Bo, which shut down.īut in some ways, Mayer feels like social media is the biggest competitor for Havenly’s targeted demographic of 20 and 30-something females. It’s not the only startup looking to disrupt the home design space. ![]() Prices range from $79 to $199 for layout recommendations, with the more expensive plan including 3D renderings. ![]() Users fill out a style profile and find a professional that’s tailored to their needs. Wayfair, West Elm and Target are amongst the many brands showcasing items on Havenly. Havenly works with over 400 vendors and has “everything all in one place at the best price possible,” co-founder and CEO Lee Mayer told TechCrunch. The startup raised over $13 million previously. ![]() Its platform pairs consumers with stylists offering virtual guidance.Īfter gaining early traction since it launched in 2014, the startup is raising a $12.5 million Series B led by Foundry Group, with participation from Industry Ventures, Chicago Ventures and Kickstart Fund. Havenly, a Denver-based startup, thinks it can change that. But it’s not cheap, with the average designer charging over $5,000. When it comes to interior decorating, some people could use a little professional advice.
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